Shawa Lebanese Grill Branding

For Shawa Lebanese Grill, a modern Lebanese QSR (Quick Service Restaurant) concept, I created a full set of brand assets to bring the identity to life across all customer touchpoints.

The project began with the logo design, developed to capture the vibrant, authentic spirit of Lebanese street food while keeping it clean and adaptable for restaurant branding and digital marketing. From there, I built a cohesive visual identity system.

The overall branding balances authentic Lebanese culture with a modern fast-casual restaurant aesthetic, helping Shawa stand out in a competitive QSR market. The result is a distinctive, memorable, and scalable identity system that strengthens customer recognition and supports future expansion.